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> Professionals > Laura Gard

Laura Gard

Director of Marketing and Business Development

Laura Gard
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As Foley Mansfield’s Marketing and Business Development Director, Laura Gard leads the firm’s business development, marketing initiatives, and communications strategies across the firm’s national offices. In this role, Laura conceptualizes and drives strategies designed to enhance the client’s experience and expand the firm’s client network using her unique perspective of former in-house attorney and firm litigation partner. At Foley Mansfield, Laura works closely with the firm’s Executive Committee, all attorneys within the firm, and the firm Directors. Further, Laura leads a creative and quality team of professionals committed to providing the firm with practice support, client development, superior marketing and communications tools, and event planning. Additionally, together with her team, she directs firm branding, public relations, internal and external digital communications, competitive market research and data integration within marketing and business development objectives.

Laura brings a wealth of experience to her role at Foley Mansfield, having worked in the legal industry for two decades. Prior experience includes directing Marketing and Business Development at a five-office state and regional firm, managing national panel counsel and complex first-party litigation in-house with a national insurance company, and practicing insurance defense litigation for over a decade, specializing in the areas of General Litigation, Employment Law, Transportation and Workers Compensation.

In addition to her professional career, Laura is actively involved in the Legal Marketing Association and volunteers with her children’s school. She is an avid natural light photographer, enjoys live music and spending time with her family, which is most often at a sporting event where she is always her home team’s biggest fan.

Memberships

  • Legal Marketing Association, Midwest Conference Planning Member & General Member
  • American Bar Association, Member
  • Defense Research Institute (DRI), Member
  • Lake County Bar Association, Member

Education

  • Seton Hall University School of Law, JD, 2009
  • Purdue University Northwest, BS in Business Management, 2006 - Dual Major: Business Economics & Marketing

Speaking Engagements

  • “Best Practices for Lawyer and Law Firm Marketing – It’s Not Just for Clients Anymore (But Clients Are Still the Key!),” Panel Presenter, DRI Law Firm Leaders & Managing Partners Conference, November 2023.
  • “Strategies to Fight Gender Bias in the Boardroom and the Courtroom,” Panel Presenter, DRI Women in the Law Seminar, January 2022.

Community Service

  • Volunteer & Annual Gala Graphic Design, St. Mary Catholic Community School

Media

  • “Network-work-work-work,” Raising the Bar, June 2019.
  • “Finding Your Ticket to the Major Leagues,” DRI Raising the Bar, June 2017.

Bar Admissions

  • Illinois
  • Indiana